Although much has been written about the ASIC business model. It is still useful to study a real ASIC project in terms of the interactions of supplier and customer, timelines and the typical path from concept to a successful implementation, that allowed the customer to actually put his product into the market. ASIC development can be a very exciting and pleasant activity if certain methodology is followed by both parties, the supplier and customer. A case study that was released recently by SPG allows potential participants to get a feel, at a high level, of a successful ASIC project. The document may be accessed from the SPG website located at http://www.signalpro.biz. It can be found under the menu item ” Engineer’s Corner”